A founder's story

I changed my shirt five times before every date. The problem was not my shirt.

Johan du Plessis, founder of noframe

Me, before.

For years I did not like how I looked. Before a date I would put on a shirt, look in the mirror, take it off, and try again. Five times, sometimes more. I still walked out sure I had got it wrong.

Then I would sit across from her and spend the whole night wondering the same thing. Is this going anywhere. Will there be a second date. Most of the time there was not.

I blamed the shirt. I blamed my hair. I bought more clothes. Nothing moved.

Then something obvious hit me. People read you in the first few seconds, from the neck up, before you say a word. My face was the first thing she saw, and it looked unsure.

So I stopped fixing the outfit and fixed the part people actually read. I found a pair of rimless metal sunglasses, the kind that make you look like old money. No frame across your face, just the lens and gold-tone arms. Metal, not plastic, and light. The look designer brands charge four grand for.

Me, now.
I cannot promise you a second date. But I can promise you will look like the guy who gets one.

The first time I wore them out, someone asked where I got them. Then it happened again. For the first time I walked in and did not feel like I had to prove anything.

I could not find that look at a price a normal guy could pay, so I built it. That is noframe. One frame, five tints, for men and women. One pair is R497. Add a second and it is 30% off.

You have 14 days to send them back for a full refund if they are not you. Nothing to lose, and a much better first impression to gain.

See the range ›

Unisex sunglasses for men and women

Add a second pair and get 30% off.

Obsidian Rimless Sunglasses, Unisex

Obsidian Rimless Sunglasses, Unisex

R 595.00
Two pairs for R 830.00
Second pair 60% off

Crystal Rimless Sunglasses, Unisex

Crystal Rimless Sunglasses, Unisex

R 595.00
Two pairs for R 830.00
Second pair 60% off

Sable Rimless Sunglasses, Unisex

Sable Rimless Sunglasses, Unisex

R 595.00
Two pairs for R 830.00
Second pair 60% off

Opal Rimless Sunglasses, Unisex

Opal Rimless Sunglasses, Unisex

R 595.00
Two pairs for R 830.00
Second pair 60% off

Amethyst Rimless Sunglasses, Unisex

Amethyst Rimless Sunglasses, Unisex

R 595.00
Two pairs for R 830.00
Second pair 60% off