noframe · the rimless shift
Thick frame sunglasses are on their way out.
Rimless is the look people keep switching to. No frame across your face, just the lens held by a thin line of gold at the bridge and the arms. It reads clean and expensive, the way designer eyewear does, without the designer price.
Five colours, one shape. Tap a colour and the photo above changes to that pair.
How many pairs
14 days to change your mind, unworn and in the pouch.
Dispatched in 1 to 2 business days. Free tracked delivery across South Africa, 2 to 4 days.
- No sunglasses
- Squinting in the sun
- Just a guy in a cap
- Easy to forget
- No rim across his face
- No logo on the arm
- Gold-tinted metal
- Hard to forget
Same person, same outfit, same street. The outfit did not change. The impression did.
Why people are dropping the frame.
The thick frame used to be the whole point of a pair of sunglasses. Now it is the part that dates them. It covers a third of your face and pulls the eye to the plastic instead of you. Rimless does the opposite. It leaves the lens and a thin line of gold, and nothing else, so the look sits clean and current.
Yes, they suit almost every face
The thing people worry about most before buying is whether these will look right on their face. Here is the honest answer. The arms flex and have real give in them, so they adjust to your head instead of making your head fit them.
What people say when they see them on you
“I nearly didn’t buy these because I’ve never heard of the brand before. I saw them on Instagram and I decided to purchase. I am obsessed.”
“They are super light and don’t hurt behind my ears like most glasses do. I’ve worn them almost every day since they arrived.”
“I wear these more than my Prada glasses. So stylish!”
“My outfit is not complete without these glasses. The quality is on point and I am super chuffed with this purchase.”
Your face is the first thing people see.
Your face is what people read first, before your clothes or a word you say. A thick frame sits right over it and becomes the thing they look at. noframe takes the frame away, so nothing competes with your face, just the lens and a thin line of gold that makes the whole look sharper.
Arched bridge, sits light on your nose
Gold-tinted
No rim around the lens
Every order is packed by hand.
One real order, filmed start to finish. Every pair is packed by hand into its pouch and box, one person, one order, then sent to your door with tracking across South Africa.
Before you order
Is rimless actually in right now?
Yes. The thick frame look is fading and rimless is what people are switching to, because it looks cleaner and more expensive. One shape, five tints, and no logo anywhere.
Will they suit my face?
It is one rectangle shape, made unisex, and it sits on most faces. If it does not suit you, send it back within 14 days.
When do they arrive?
Dispatched in 1 to 2 business days, delivered in 2 to 4, free and tracked across South Africa.
What if something is wrong with them?
Tell us within 7 days and you get a full refund or a replacement, and we cover the return postage.
What is the second and third pair discount?
Add a second pair in the same order and it is R360 off. Add a third and that one is R360 off too. Two pairs come to R830, three pairs to R1,065. The discount applies automatically at checkout.
Are they actually any good?
They are about 25 grams, with a zinc alloy frame and gold-tinted metal. Rated 4.7 out of 5 from 12 reviews.
Put a pair on and watch the look change.
14 days to change your mind, unworn and in the pouch.