V&A Waterfront. Real strangers. No script.
Watch them transform in real time.
We went to the V&A Waterfront and handed strangers a pair to try, men and women. You watch their whole look change on camera, and you hear how it makes them feel. One pair R597, second pair 60% off.
Shop the range ›Real reactions, unscripted
We handed strangers a pair and pressed record.
No actors, no script. Tap any clip for sound.
Unisex sunglasses for men and women
Add a second pair and get 60% off.
Obsidian Rimless Sunglasses, Unisex
Obsidian Rimless Sunglasses, Unisex
R 595.00
Crystal Rimless Sunglasses, Unisex
Crystal Rimless Sunglasses, Unisex
R 595.00
Amethyst Rimless Sunglasses, Unisex
Amethyst Rimless Sunglasses, Unisex
R 595.00
Camps Bay · golden hour
Made for one kind of person
For the person who wants to walk in and be the one people remember.
01
Looks like it cost more.
02
So light you forget it.
03
People ask where you got it.
We cannot promise strangers will stop you in the street. But we built these so you walk in with the confidence to stand out.
Your sunglasses are the first thing people read on you, before you say a word. One frame, five tints, for men and women.
See the five tints ›How it went down
We asked strangers how the glasses felt. Then we watched them change.
We spent a day at the V&A Waterfront with a bag of noframe sunglasses. We stopped people we had never met, handed them a pair, and asked two things. How does the quality feel in your hands, and how do you feel wearing them.
Every time, the same thing happened. They put the pair on, looked at themselves in the phone, and stood differently. One guy said he felt like the big baller in the room. Another said he felt confident. A few just grinned and said a million bucks.
Same frame, five lens tints, and it worked on men and women alike. You put it on and you look like the version of yourself you have been meaning to be.
"I feel a lot cooler. I feel like the big baller in the room."
Before you order
Questions, answered.
How long does delivery take?
We pack your order in 1 to 2 days and it is delivered in 2 to 4 days anywhere in South Africa. You get a tracking number the moment it ships.
Is delivery free?
Yes. Delivery is free on every order. Every order ships with a tracking number.
How does the second pair discount work?
Pick a second pair in any colour and it is 60% off. Two pairs come to R830 instead of R1,190, and delivery is free.
Can I return them if I change my mind?
You have 14 days. Send them back unworn and in their pouch and we refund you in full.
Are these for men or women?
Both. It is one unisex frame, worn by men and women. One size fits most faces.
Are they good quality, or will they feel cheap?
The frame is zinc alloy metal, not plastic, with an engraved metal hinge at each lens and the lens drilled straight to the frame. Each pair weighs 25 grams.
Buying with confidence
Who you are buying from
A real founder you can reach
noframe is run from South Africa by Johan du Plessis, who packs and posts every order by hand.
A person answers
Email, phone or WhatsApp. You get a person, usually the founder.
You are not stuck with them
14 days to change your mind for a full refund. Faulty pair? Tell us within 7 days and we cover the return shipping.
Your card details stay yours
Payment is handled by our payment provider. Card details never touch this website and we never see them.